If I was to ask this question 20 years ago, the answer would almost certainly be no.
This is because almost all labels were printed with artwork, converted to film which was then converted to plates. Then the labels were printed in large rolls before being die-cut to the shape required. Then the labels would be prepared in sheets or rolls for packaging. This label printing process is still used today but it is now predominantly for longer runs, i.e. several thousand labels or more likely, tens of thousands of labels.
The technology for label printing has improved so much that it is actually possible to print tens of thousands of labels digitally. This is something that would not even have been contemplated ten years ago. The length of a print run is looked at differently from the length of a general print run for brochures, catalogues and other printing like this.
The print run length for labels is determined by the amount of stock used. A 30mm circular label will actually use less than 10% of the stock of a large wine label. The longest run we have done on our digital machines is a run for 50,000 labels. The job was for some small circular labels. The labels were printed quite quickly considering the length of the run on our Neurabel 300X Printer. Then the labels were transferred to our Axxis Die-Cutter. The labels were die-cut digitally without the need for a die.
There are several advantages of digital label printing. Here are seven.
Now, getting back to my original question which is this? Is it possible to print labels in one day? Point 1 above shows that it is certainly possible. This is what you need to enable this to happen.
So, yes it is possible to get printed labels to your customer in one day as a result of relatively recent improvements to technology. I know this as we have been able to do this for some of our customers including one local customer just a week ago.
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Rentons Labels is a Sydney based Label printing company who offer custom label printing solutions. They specialise in packaging labels, wine labels, and beverage labels and produce all their labels in Australia.
Suite 1, Unit 3,
2 Burrows Road South
St Peters NSW 2044
Australia
Phone:(02) 9160 4511
Email: info@rentonslabels.com.au
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