It was only 25 years ago when all labels were printed using artwork, film and plates. A lot of labels are still printed this way. It is called offset label printing and this type of printing is often but not always done on a flexographic machine which uses a flexible printing plate to produce high quality printed labels.
Now, there are many labels still printed the offset way. Generally, labels are printed on an offset label printing machine if the print runs are long, say well over 10,000 labels and more likely over 100,000 labels. Offset label printing is also suited to printed labels that require fine details. This may include food labels where ingredients are often printed in small type.
The disadvantage for offset label printing is that the setup time is slow and there is a lot of waste. This form of label printing is also quite expensive for two reasons. Firstly, the machine is very expensive so the cost involved in using that machine is higher than digital label printing machines where there are no plates used. Secondly, an experienced operator is required to operate such an offset label printing machine.
The other time when offset label printing is used is when the colours produced must exactly match the colours of the product or the company logo or other images on the actual label. This is where offset label printing does have an advantage over digital label printing. However, as time goes by and digital label printing technology improves every year, that quality advantage and colour matching ability becomes less and less every year.
This is because today, the very best digital label printing machines can match very closely the exact colours for most printed labels. One thing that is not commonly understood outside of the printing industry is almost all colours are made up of combinations of Cyan (C), Magenta (M), Yellow (Y) and Black (K). It is referred to as CMYK printing for short or otherwise known as process colour or digital colour.
When you see full colour labels on products at your local supermarket, then these labels have been printed as a combination of Cyan a greenish-blue colour, Magenta a reddish-purple colour, Yellow and Black. Several hundred colours can actually be produced as combinations of the above four colours, i.e. a percentage of Cyan, Magenta, Yellow and Black. Pantone Matching System, or PMS colour, is a system of carefully crafted and mixed inks to achieve colours that are outside of the CMYK spectrum with a few notable examples.
There is a PMS chart which lists the PMS colour and most label printing companies would have these PMS charts in their offices. Graphic designers can define and match particular colours from these PMS charts, or otherwise find the closest CMYK equivalent. If you're creating your own artwork using an online tool like Canva, here is a guide for saving your Canva file for print in CMYK with bleed and crop marks.
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Rentons Labels is a Sydney based Label printing company who offer custom label printing solutions. They specialise in packaging labels, wine labels, and beverage labels and produce all their labels in Australia.
Suite 1, Unit 3,
2 Burrows Road South
St Peters NSW 2044
Australia
Phone:(02) 9160 4511
Email: info@rentonslabels.com.au
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